Our Story

From positively impacting communities to ensuring quality products to providing an exceptional experience, we’ve fueled a culture of excellence for more than 75 years.

At Festival Foods, our customers are our guests. With family at our core, we aim to give each and every guest the personal attention and support we would expect from our own families. We go above and beyond to ensure we’re meeting expectations held by our guests. It all boils down to our Boomerang Principle:

Every business decision we make is based on the question, “Will it bring the customer back?”

Our History

From 1946 to 1979, the Paul Skogen family began to acquire a number of small stores. After Paul passed away in 1976, his son, Dave, along with his wife, Barb, and brothers, Gary and Tom, oversaw company operations.

The Skogen family identified a shifting trend in consumer buying habits and decided a change of store format was best for the company’s future. On June 29, 1990, they opened their first Festival Foods store in Onalaska.

In 1992, Dave’s son, Mark, joined the company full-time after graduation from college. Together, Dave and Mark led Festival Foods to growth across the state by opening additional stores in Marshfield, Green Bay, Oshkosh, Eau Claire and Holmen.

Mark became CEO and president in 2006, and continues to lead the company today, carrying on the tradition of success built by his father and grandfather. Today, Festival Foods has opened stores in 41 locations across Wisconsin.